Full disclosure: it doesn't hurt to try. If you're a cash-strapped student in a land that requires you pay for post-secondary, hit up as many gimme scholarships as you can. If you're a camera manufacturer desperate to tell your most ardent supporters that they should still purchase from you, hit up as many gimme awards as you can. I recommend TIPA.
TIPA's website explains how to apply:
Yep, keep the information flowing. That's it.
Kudos to 43s Rumors in 2014 for pointing out that everyone wins. And shame on them for pointing out the cameras that actually won.
Rumour sites: stop 'reporting' this stuff. It negatively impacts your own brand, and seriously fails at fulfilling the quality requirement of 'content is king' publishing.