The question, in full, from DPReview's Leica forum:

50Mp, 75Mp, 100Mp...seriously...when will this marketing gimmik stop ?

I don't understand where does this crazyness for higher resolution comes from.

It seems marketers have been concentrating on this feature as the only numerical advantage they can use to base their marketing strategy on.

What is scary is all these so-called photography enthousiasts that are jumping in this entirely. I am amazed to see the amount of people that are sharing their frustration that their favorite brand X, Y or Z didn't bring a >50Mp sensor camera etc.This is all sillyness.

Such sensors are totally useless for 99% of users. Pro's have been printing billboards with way less resolution for decades ! Just wondering what kind of amateur may need 100Mp sensor resolution ? If you need so...just buy a microscope.

The funny thing with this is that after buying such camera you are good for :

- Buy a computer fast enough to hold the editing of such big files

- Buy more storage space

- Buy a new screen

- Change all of your lenses...if not you are not going to benefit of such Mp...just the contrary

- What about sharing your work ? Email anyone ? Good luck with such files...and welcome back to reality with the need to compress your work and downsize it.

Frankly...marketers are thanking you for this

I don't want that 50Mp cameras become standard because I do not want that pixel pipers win the war...

Resolution is a thing...but hey...where is the magic ?

I hope Leica keeps cool about it just as they did with the last generation M and SL.

The answer:

Why should it?