Evidence that Phase One get it is numerous, and complete:
- Integrated and PC-free iPad tethering
- uniform touch interface (tap, pan, browse)
- feature-programmable buttons with redundant controls
- upgradeable back firmware
- modular, flangeless backs for use in both Phase One AF dSLRs and technical cameras
- simplified controls
- exposure calculator
More evidence of Phase One's dedication to the photographer of any stripe exists, but the above list is personally exciting. That makers here in Japan don't focus on operational and workflow simplicity baffles.
It's also baffling that cost-performance champ, Pentax, skipped the modular motif in favour of a locked-in system whose UI is as bad as any of its small-sensor siblings. There is little doubt that Pentax could undercut Phase One's prices, and appeal to a larger audience, but that Pentax would spend the time and money to create a system as nice to use is beyond doubt. They wouldn't, nor could they.
Pentax, Sony, Fujifilm, Nikon, Canon, Olympus, Panasonic, etc., design their products in turn-key-left-to-open-your-Suzuki-Alto-turn-key-right-to-open-that-Suzuki-Every Japan where interface uniformity, simplicity, and the safety afforded by both, are of no importance.
Phase One's philosophy of intent-based design has been unparalleled in the camera world for years. And they deserve kudos for making further improvements.
More info: Phase One