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Hasselblad HV's lacks of style, spirit, and soul

February 4, 2014 ohm
Hasselblad-HV-front-small.jpg

The decidedly technophile/consumer Sony A99 at its base belies Hasselblad's marketing thrust of style, spirit, and soul. But beside Leica, there simply isn't a premium camera maker out there anymore. Japanese camera manufacturer's killed the concept. Still, I can't shake the feeling that Sony were the wrong choice.

More at the Hasselblad HV information page.

In digital Tags Hasselblad, Sony
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