The next level of mobile photography

That's Relonch's tagline for their APS-C sensor iPhone camera add-on. While the copy reads like it came from a hat -- the next level of mobile photography is the smartphone, not an interface that enhances it -- the idea has merit.

Interfaces that work with existing hardware allow greater user freedom- certainly more so than unwieldy beasts, like the Panasonic Lumix CM1, a smartphone with a one-inch sensor and Leica-branded lens.

Relonch's 500$ price point likely will keep it out of the hands of binge purchasers, but its product location as an extension of, not replacement to, your smartphone is a step in the right direction.