Kudos to John Gruber for covering the Yahoo! story with a classic Han Solo one-liner: "I don't know, I can imagine quite a bit."
Here's the transcript of the scene from STAR WARS (episode IV, from IMDB):
“Luke Skywalker: She’s rich.
Han Solo: [interested] Rich?
Luke Skywalker: Rich, powerful. Listen, if you were to rescue her, the reward would be...
Han Solo: What?
Luke Skywalker: Well, more wealth than you can imagine!
Han Solo: I don’t know, I can imagine quite a bit.”