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How Sennheiser Expanded its Brand With a Headphone Opera

December 13, 2013 ohm
Sennheiser Opera Union Station LA.jpg
“A lone operatic singer in a flowing white tunic sings into a headmic as she walks slowly through the lobby, trailed by some 200 audience members donning headphones. Suddenly, a line of dancers run and twist through the crowd. The audience disperses, some following the dancers, others the singer, to different parts of the station.”
— http://www.fastcocreate.com/3023205/how-sennheiser-expanded-its-brand-with-a-headphone-opera

If anyone is up to tacking the above task, it is Sennheiser. They've been gaining ground thanks in part to myriad high-end inner monitors which allow stage musicians and actors to put on more active performances than ever before. Bandwidth and signal fidelity are key items to conveying crystal clear performances to fans. 

And in the centre of Los Angeles' buzzing Union Station, that tech was key. Audience members wore Sennheiser headphones to tune into the unique performance. Those Sennheiser phones were part of a greater system of proprietary and shared tech that allowed the pristine transmission of audio signals from the performers to the audience members. 

Events like this put performers, directors, and musical producers on the map. Additionally, regular Joes and Joettes out there get to see headphones put to different -- and in this case, revolutionary -- uses.

Read all about it here.

In headphones Tags Sennheiser
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