Having exhausted libraries of inane and hyperbolic marketspeak, Astell & Kern Quakered up the AK300, their latest hi-res DAP:

Enjoy The Sound, AK300

Not Enjoy your music, not Enjoy great sound, not Orgasmic Ultimation Rock On! Ultimate Masterpiece. Enjoy The Sound.

Wholesome.

To whom Is This Capitalised Prescription addressed? To the AK300. I'm left wondering a few things:

1. is the AK300 self aware?
2. if it is, who's to say that it will enjoy The Sound?
3. And what is The Sound, anyway?

Finally, tucked in under the heading of the blister advert Astell & Kern sent my way, is this beautiful mea culpa:

While succeeding the state-of-the-art DAC and scalability as applied to the AK380 and AK320, the latest model has improved accessibility by being priced at a reasonable level.

In other words, Astell & Kern's other 3xx series players are not priced in a sensible way, by sensible standards of judgement, or to a moderate or acceptable degree*.

*From the ODE.